Specialist window film printer DigiGlass have completed their latest window graphic installation featuring giant sunflowers at the main branch of Isle of Man Bank (part of the Royal Bank of Scotland Group of companies).
The brief was to print and install a window display that provided a high impact, both internally and externally, for the Bank’s latest spring campaign. Working closely with the Bank’s existing marketing agency, Home Strategic, DigiGlass used their unique DigiLam process to deliver high definition window graphics that appear to be printed directly on to the glass. The complex process involves printing 5 colours in 3 layers on to optically clear PET window film giving an identical effect from inside and out.
Uniquely, this was the first window film installation to use the new DigiLam process. This involves the application of an optically clear laminated film over the printed window film to further enhance the visual appearance and provide an additional layer of window protection.
The benefits go beyond just visual impact and window protection as the window film used blocks 99% of the sun’s ultraviolet rays and reduces incoming solar energy. This will help towards reducing the Bank’s energy bills, provide protection for staff and customers and reduce fading.