Walls and windows: the science of ambience

Walls and windows: the science of ambience 10/08/10

Creating the perfect retail or office environment isn’t easy, but there are some key areas to be aware of:

Ambience - ‘the special mood or atmosphere created by a particular environment’; the dictionary definition tells it all. Marketers would call it your ‘brand story’ and would unhesitatingly detail its importance and value in business development. But what really creates great ambience?

The two elements of ambience are simply those that are visible and those that are invisible. The invisible can be many things from the business location to its fans on facebook. It could be the bakery next door or worse still, the abattoir! Background music (or not) is still one of the strongest invisible atmosphere creators but never forget the importance of managing social media in our ever more ‘enlightened’ e-world. Critical touch points are everywhere – the sounds, the smell and the taste all add to your ambient bottom line. It would be safe to say that all these invisible triggers are long term brand or ambience builders and create a slow burn effect that builds long term loyalty, but what about that hard slap across the face that the more visible aspects can bring?

Lighting will always be near the top of the ‘visible’ list along with seating, fabrics, flooring and finishes. Then there is one of the great untapped resources – walls and windows – the ultimate canvas. This is where digilass have perfected production techniques to help you create one of the strongest statements you can make.

Wall Art. Digiwall is the product name of a range of bespoke printed wallcoverings. At the heart of this product is the class leading fabric backed digital wallcovering which has full UK Class ‘O’ and a Euro Class ‘B’ Fire Rating even when printed. The state of the art digital printing process ensures your design is reproduced accurately. Finally, a liquid overlaminate is applied creating a wipe clean surface that is perfect for long term durability with maximum impact.

Window Art. Digiglass is the name of the company’s unique printed window film. Digital printing direct on to optically clear PET (polyester based) window film gives the appearance of direct to glass printing without any of the long term problems associated with direct to glass. Print results are astonishing thanks to the incorporation of white into the 5 colour printing process giving ultra high definition and impact. Aside from the high impact graphical reproduction, the film itself delivers impressive environmental performance blocking up to 98% UV and 16% total solar reduction helping to reduce cooling costs and light damage to soft furnishings. Security is improved too - the high grade PET substrates conform to British and European Standards BS 6206 and EN 12600 with a UK Class ‘O’ Fire Rating and also provides shatter proof, explosion, impact and graffiti protection options. Digiglass have a team of professional fitters throughout the UK and a network of approved installers worldwide.

Tired of sagging canvases? Take a look at the all new range of digicanvas. It looks identical to a canvas framed print yet is printed onto a solid box construction that will never sag and with its protective coating, can be cleaned regularly without affecting the image.

DigiGlass bringing glass to life

Walls and windows: the science of ambience 10/08/10

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